Introduction to Brand

The introduction to Brand discussion taught me to the idea of the 3 aspects; Brand Promise, Brand Personality and Brand Elements. All these elements build a Brand’s identity and the way it is perceived by the audience.A brand needs to know where its going, why it exists, what it delivers and present a strong belief system … Continue reading →

Introduction; The basics of Printing and Indesign – Alex

Terminology that i need to familiarize myself with – RBG- red,blue and Green. This is the colours that are formed when on a Computer or TV. CMYK – Cyan,Magenta,Yellow and Black (K because ‘key colour’) This is the colours used when printing, colour seperation on a linotron. When printed each colour has its own layer … Continue reading →